The fitness company releases remixes of three Elvis songs from DJ Dillon Francis, Outkast’s Big Boi, and Electro-funk Chromeo collection for exclusive use across a variety of its classes. This is the first time that artists have created exclusive music for Peloton, which earlier this year settled a lawsuit with publishers accusing the bike company of committing a crime. By using unlicensed music.
Remastered tracks include Elvis songs «Catchin ‘On Fast,» «Do the Vega,» and «Clean Up Your Own Backyard.» Peloton users will listen to the songs in their «Ultimate Remix» collection in their app and will be used in yoga, strength, core and outdoor classes.
Last month, Beyoncé signed a multi-year agreement with Peloton to create a series of themed coaching classes. It has been an important partnership for Peloton at a crucial point for its business: The platform’s popularity and sales have skyrocketed during the pandemic, but some investors and analysts are concerned that rolling out a coronavirus vaccine could eventually convince users to return to a gym membership and forgo workouts at home.
To attract more customers, Peloton is once again extending its free trial period from one month to two months starting on Wednesday. Last spring, when the epidemic struck the United States, Peloton expanded its spread Free trial period of up to 90 days, Which increased the number of subscriptions. Peloton said in its latest earnings statement that the number of people paying for its app quadrupled to more than 500,000 members.
Peloton (PTON) It was a successful year. Its stock is up nearly 500%, marked 2020 Record sales And the company unveiled a A new line of fitness equipment. However, its popularity has come at the cost of upsetting some customers who complain that delivery is taking too long. Last week, a company purchased another equipment to help speed up production.