Collaboration with musicians is not uncommon in the video game industry (we still shudder when we remember the likes Chris Cross: Make my video And heavy aerosmith The tenth revolutionAnd it looks like we almost have a similar team between Nintendo and good ol ‘Yeezy himself.
Former US Nintendo CEO Reggie Fils Amy explained that during the E3 show a few years ago, Kanye West visited Nintendo’s booth and spent some time chatting with the only Shigeru Miyamoto. After this meeting of minds, West Reggie later called a meeting at his fashion business office, with his wife Kim Kardashian as well — which put the former Nintendo boss in trouble:
Part of him was talking about what he had to do. He was testing part of the video game content; Wanted reactions to that. He comes out and says, «I want to work with Nintendo.» We had a lot of different projects on Nintendo, and the potential to do something with Kanye just wasn’t there, and so I had to find a way to politely dismiss this opportunity to work with him. I said to him, “Kanye, you don’t want to work with us because we are strong, we are tough. All we do is push for the best content. We will not be the type of partner that you want to work with. He looks at me and says,” Reggie, you are exactly the type of partner that you are. I want it because of that reason! ”It’s like,“ Oh my God. ”
Kanye has a huge passion for the videogame space, and he’s innovative.
You can hear the full discussion at Talking Games With Reggie & Harold Podcast, Which aims to raise funds for New York Videogame Critic’s Circle nonprofit mentorship work.